Top 5 Beauty Retail Apps on Android in Europe Q2 2024

In Q2 2024, the top beauty retail apps on the Android platform in Europe showcased varied performance metrics. Below is a detailed look at the trends observed for these leading applications.

Sephora - Make-up, Beauty saw its downloads fluctuate throughout the quarter, starting at approximately 92K in early April and dipping to around 47K in late May, before recovering to 53.5K by the end of June. The app maintained a strong user base, with weekly active users peaking at 225K in the final week of June, up from 204K at the start of April.

Notino: perfumes and cosmetics experienced a decline in downloads from 62K in the first week of April to 33K by the end of June. Weekly active users also saw a decrease, starting at 250K and ending at 213K, despite a mid-quarter peak of 241K in late April.

Douglas – Parfüm & Kosmetik had a modest download rate, beginning at 16.6K in early April and tapering off to 12.9K by the end of June. The app's weekly active users remained relatively stable, with a slight decline from 99K to 89K over the quarter.

Superdrug - Beauty and Health showed a steady download trend, starting at 10.7K in early April and slightly increasing to 8.4K by the end of June. The app's weekly active users also remained consistent, hovering around 21K to 24K throughout the quarter.

LOOKFANTASTIC -Beauty Shopping demonstrated fluctuating download numbers, starting at 5.9K in early April, peaking at 8.4K in late May, and ending at 6.5K in late June. The weekly active users showed a relatively stable trend, beginning at 83K and finishing at 80K, with minor variations in between.

These insights are based on data from Sensor Tower. For more detailed analytics and performance trends, visit Sensor Tower's website.